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Printer-Friendly ModeQuiznos says "Thank you" in its own way
Sandwich chain gives away $1,000 in gift certificates for successful semester
January 17, 2005 —
Quiznos said "thank you" to the students of SVSU and let their money do all of the talking.
On Wednesday, Jan. 12, Quiznos National Account Director BJ Makooi was on campus to hand out $1,000 worth of Quiznos gift certificates. The certificates, which came in $5 coupons labeled "Quizdough," were a way of thanking all of those who have supported the sandwich chain since it first opened in Doan Café last semester.
Makooi led a group that cut a path across campus, targeting such locales as the Bookstore, the Student Center and Java City, leaving a wake of Quizdough behind.
Quiznos' campus popularity became quite clear as Makooi handed out all of the gift certificates in only 15 minutes. Though his Quizdough was gone, Makooi could not exhaust his endless supply of thank yous, continuing to express his gratitude to SVSU students as he traveled across campus.
Dining Services Marketing Manager Heidi Shattuck was with Makooi as he handed out the gift certificates and was not surprised by their popularity.
"Since Quiznos opened last fall," Shattuck said, "it has consistently placed in the top ten in the state for company sales."
Despite the relative ease in which they were handed out, Makooi did ask for something in return from those individuals who received Quizdough. A number of students who were given the certificates had to state the company slogan, "Mmmm…Toasty!" Shattuck said that asking the students to repeat the phrase was quite entertaining.
"There were five guys sitting at one of the round tables and BJ told them, 'you've got to work for your lunch,'" she said. "He told them that if they repeated the phrase, then they'd all get to eat lunch on Quiznos. Just like that, all five of them - in unison - spoke right up and said it. It was quite humorous."
Now that the gift certificates have been handed out and the "Mmmm…Toasty!" choirs have diffused, Shattuck expects to see an even greater increase in the chain's popularity.
Dining Services has also taken the necessary steps of increasing staff and inventory to accommodate the influx of customers and keep the service at Quiznos fast and friendly.
Even when all of the Quizdough has been used, Dining Services believes the sandwich shop's attractiveness will continue.
"I think Quiznos has exceeded everyone's expectations," Shattuck said. "The real great thing here is that this is what the students wanted.
They wanted a national sandwich chain, they asked for it, and they got a great one in Quiznos."